广告设计与创意表现-<artentek>电子书

广告设计与创意表现

作者：任莉

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mobi/epub/pdf/awz3

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文学艺术 >> 艺术/设计

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内容简介:

本书主要内容包括：第一章广告创意的理念灵魂、第二章广告创意客观要素、第三章广告创意主观要素、第四章广告创意的分类、功能及基本要求、第五章设计思维与广告创意的视觉表现、第六章不同媒体的广告创作及表现形式、第七章新技术下的广告创意表现

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