内容为王：B2B品牌传播的关键要素-<artentek>电子书

　　　　

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内容为王：B2B品牌传播的关键要素

作者：盖伊·弗拉什曼

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mobi/epub/pdf/awz3

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内容简介:

再高的品牌传播量与覆盖率，也无法消除观众对广告的将信将疑！在B2B品牌传播领域，创立一个有生命力的品牌需要缩短用户购买决策周期、建立品牌信任以及培养用户忠诚度。本书展示成功的企业如何创建有影响力的品牌，帮助B2B营销人员理解建立品牌叙事的重要性，揭示用户想要听到的品牌故事，说透如何创建针对B2B受众的重点内容。

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