产业链阴谋Ⅰ-从国际产业链分工看中国企业的悲剧（修订版）-<artentek>电子书

　　　　

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产业链阴谋Ⅰ-从国际产业链分工看中国企业的悲剧（修订版）

作者：郎咸平

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内容简介:

剧画上休止符。本系列图书分成Ⅰ、Ⅱ两册。本书为第Ⅱ册，收录了五个案例，所涉及的行业是食品行业、饮料行业、日化行业、保健品行业、渔业。它们虽然也包括制造环节，但营销显然更为重要。从另一个角度来看，在本册图书中，企业所面对的终端客户主要是大众消费者。事实上，我想强调的一点是，本册案例中所涉及的行业不仅需要具备册中的“6 1”高效整合，还必须注重我以前出版的“本质”书系所强调的行业本质。

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