基于价值创造的零售商业模式研究-<artentek>电子书

　　　　

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基于价值创造的零售商业模式研究

作者：曾锵

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内容简介:

目前零售业的发展呈现两种鲜明对比的局面，许多零售企业尤其是传统零售企业发展受困和日渐式微，同时也涌现出许多优秀和成功的零售企业；同时自马云提出“新零售”概念以来，实业界掀起了热烈的对“新零售”现象和概念的讨论，也引起了学术界的高度关注和理论讨论。基于以上现实背景和理论背景，迫切需要发展适合零售业或零售企业的学术理论对以上现象进行解读和剖析，而本成果试图运用商业模式理论、价值创造理论、架构理论、场景理论等相关理论构建零售商业模式理论框架，在理论上有所突破以实现对实践的理论指导。

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