数字营销前沿探析-<artentek>电子书

　　　　

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数字营销前沿探析

作者：李纯青

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内容简介:

本书收录了14篇西北大学经济管理学院2021届工商管理专业本科生优秀毕业论文，并根据其研究范畴、研究内容将其分为直播营销、在线移动营销、数字营销案例、数字营销应用四个专题，对数字营销中的理论前沿和现实问题进行了探讨。入选论文均具有一定的理论价值和现实意义，研究方法也较为规范。这些论文体现了西北大学经济管理学院工商管理专业本科生对数字营销问题的探索精神和优良学风，对其他院校的本科毕业论文撰写具有较好的参考价值，也是西北大学首批国家级一流专业——工商管理专业建设的阶段性成果。

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