促销方式与质量感知-<artentek>电子书

促销方式与质量感知

作者：王新珠

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内容简介:

本书详细探讨了两种促销方式与消费者的识解倾向结合时如何导致了不同的质量感知。进一步分析，还可以发现消费者的创新心态又可以消除或者反转上面提到的质量感知。总之，营销者在选择促销方式时，应该同时关注消费者的认知状态。

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