品牌力：世界知名品牌案例解析-<artentek>电子书

　　　　

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品牌力：世界知名品牌案例解析

作者：郭汉尧编著

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mobi/epub/pdf/awz3

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内容简介:

作者总结归纳了构筑企业品牌的“532”定理，这个定理从品牌构筑核心基础、文化内涵及传播等方面进行阐述，充分体现了品牌构筑要遵循的规律，适用于品牌定位、品牌创建、品牌维护、品牌延伸等各个领域。本书通过大量翔实案例的阐述与剖析，揭示并生动地讲述了关于品牌的秘密。

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1.188346s

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