IP赋能：品牌IP化实战路径-<artentek>电子书

　　　　

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IP赋能：品牌IP化实战路径

作者：靳晓晓

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mobi/epub/pdf/awz3

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内容简介:

本书以国内外经典品牌文创案例为基点，重点讲述文化艺术机构、企业品牌、文化旅游等多个领域的文创产业的创新理念和设计形态，探讨当下文创设计领域的发展趋势、设计理念及方法。结合市场需求，通过“四链融合、七步创新”的设计方法论，从文化价值挖掘、设计呈现、产品开发到运营推广等多维度为读者解读当下文创品牌的设计定位、IP产品开发、衍生品设计、营销策略的全流程设计路径，为设计师和广大学子开拓文创设计的新思路、新方法。

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