地产营销力-<artentek>电子书

　　　　

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地产营销力

作者：杨涛

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mobi/epub/pdf/awz3

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内容简介:

全书记录了地产广告人赵笑律的成长历程，以及他和肖受历相约共同建立“销售力物料”知识库的经历，并在四年的时间里，成长为一名实干派营销人的过程。两人从实践中摸索出了一套科学有效的房地产广告标准物料使用方法，涵盖区位图、灵魂三问展板、单页、户型单页、名片、价值手卡、可带走物料等，是房地产楼盘营销必备。同时，结合心理学、社会学、传播学等相关概念，有理论方法，有案例解读，是一本房地产营销从业者的物料使用指南。

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