科特勒营销思想大全集%28超值金版%29-<artentek>电子书

　　　　

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科特勒营销思想大全集%28超值金版%29

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《科特勒营销思想大全集(超值金版)》主要：在20世纪的国际商学界，最享有盛名的三位大师莫过于彼得。德鲁克、迈克尔·波特和菲利普。科特勒了。有人说，只有这三人，才能算得上真正的大师。三位大师将商学的天下一分为三——德鲁克是现代管理学宗师，波特是产业竞争泰斗，而科特勒则是营销学之父。

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