商学：重新定义产品与顾客价值-<artentek>电子书

　　　　

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商学：重新定义产品与顾客价值

作者：闵昱

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mobi/epub/pdf/awz3

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内容简介:

产品是企业和外部世界的唯一联系，也是企业生存的唯一依托，只有宏大战略布局而不愿脚踏实地打磨具体产品的人，不可能成功。“产品”决定了企业呈给顾客的是什么，“顾客价值”决定了产品能否被顾客所接受，二者共同作用决定企业的存亡。商学就是以产品和顾客价值为核心而建立的系统理论。从企业家最关切的现实难题入手，以新的理论基础来重新定义产品与顾客价值。怎样制造出顾客热爱的产品，怎样才能成为好的产品经理？本书给出思维上的指引。

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