收听率调查与应用手册-<artentek>电子书

收听率调查与应用手册

作者：王兰柱

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内容简介:

本书的出版具有非常重要的现实意义，它既可为我国收听率调查行业提供关于收听率调查理论、方法及具体执行过程的指导，又可为广播电台、广告公司等业界机构提供收听率指标体系、软件使用以及在市场分析、节目编排、节目评价和广告投放决策等领域的应用思路与方法。

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0.530499s