数字公益广告中的“国家叙事”-<artentek>电子书

　　　　

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数字公益广告中的“国家叙事”

作者：张殿元

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mobi/epub/pdf/awz3

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本书为复旦大学举办的“建党百年视阈下的‘国家叙事’：品牌中国·复旦（2021）暨上海第三届数字公益广告论坛”论文的精选。全书分为三编，上编：国家叙事：在公益广告演进中探寻国家理想，收录了关于我国公益广告历史的相关研究五篇；中篇：创意传播：在公益广告实践中讲好中国故事，收录了当前公益广告实践中的案例研究论文五篇；下篇：公共表达：在技术赋能下展现主体社会责任，收录了当前媒介技术革命下未来公益广告的发展探讨相关论文五篇。主要读者对象为高校广告学师生、广告从业人员。

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