医药市场营销学（十三五）-<artentek>电子书

　　　　

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医药市场营销学（十三五）

作者：官翠玲

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mobi/epub/pdf/awz3

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内容简介:

医药市场营销学是一门以经济学、行为学、管理学和医药学为基础的，研究以满足顾客需求为中心、以管理顾客价值为主要内容的医药市场营销活动及其规律的综合性应用科学。本教材在系统阐述市场营销理论的基础上，探索了医药市场营销的规律、方法和技巧，并从医药市场营销管理和顾客价值的角度探讨了医药市场营销的理论与实践问题，具有创新性、前瞻性和实用性。

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