中国报业集团核心竞争力-<artentek>电子书

　　　　

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中国报业集团核心竞争力

作者：刘年辉

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内容简介:

在网络风头日健的当下，传统媒体在数字媒体的夹击下如何提高自己的核心竞争力，这几乎是每家报业集团想要良性发展下去所必须面对的一个课题。本书针对这些问题，对我国报业集团的治理机制、组织转型、业务结构、品牌运营、历史回顾以及未来展望展开论述，对如何提高我国报业集团的核心竞争力进行了思考并给出了自己的思索结果和解决方案。

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