秩序与语境：中国电视之收视率观察-<artentek>电子书

　　　　

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秩序与语境：中国电视之收视率观察

作者：郑维东

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内容简介:

本书不仅具有重要的学术价值，而且具有更为重要的实用价值。它对于电视台、广告公司、广告主以及内容研发和市场评估等机构在收视率相关工作中均具有非常重要的参考与指导作用。该书的出版对于人们理性、正确地认识收视率，让收视率回归本质，进一步促进我国电视业和广告业的健康稳定发展必将起到积极的推动作用。

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