市场营销理论与实务-<artentek>电子书

　　　　

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市场营销理论与实务

作者：孙智

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mobi/epub/pdf/awz3

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经济管理 >> 经济金融

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内容简介:

本书通过营销案例的举证和分析讨论，深入浅出地阐述了市场营销学的基本理论。其内容主要包括：市场营销概述、现代营销理念、市场营销环境、顾客购买行为分析、目标市场战略、市场分析技术、产品策略、价格策略、分销策略、促销策略、市场营销管理过程、网络营销、国际营销、市场营销创新等。

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