赢在全渠道：运营方法与实践-<artentek>电子书

　　　　

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赢在全渠道：运营方法与实践

作者：孙一晖

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mobi/epub/pdf/awz3

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内容简介:

本书结合“取势、明道、优术”的道家思想，阐述全渠道运营的理念和方法，通过“实践—理论—实践”的路径，将积累的经验形成知识螺旋，依照“认知—构建—运营—创新”的逻辑顺序，对企业构建全渠道和全渠道运营方法论进行阐述，并分析了全渠道在生命周期中不同阶段的实施方法。同时，本书结合多家企业的案例故事，阐述卓越企业的成功之道。

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