新零售实战：商业模式+技术驱动+应用案例-<artentek>电子书

　　　　

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新零售实战：商业模式+技术驱动+应用案例

作者：刘旷

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mobi/epub/pdf/awz3

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内容简介:

本书是作者近10年新零售的实战经验总结，分为模式、技术和应用三大篇。模式篇：介绍新零售的概念、玩法、转型技巧和商业模式。技术篇：介绍新零售的各种运营技术，包括大数据、云计算、人工智能、新物流、体验技术、新金融等。应用篇：介绍各行业的新零售转型案例，包括便利零售、传统商超、电商零售、生鲜零售、餐饮行业、生活家居以及图书教育等。本书内容全面，案例丰富，适合新零售行业的从业者及网商、零售企业的管理者、营销者和对新零售感兴趣的读者阅读。

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