高质量发展引领下的高品质消费品消费行为：居住地对品牌消费的影响分析-<artentek>电子书

　　　　

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高质量发展引领下的高品质消费品消费行为：居住地对品牌消费的影响分析

作者：莫婷婷

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内容简介:

本书以高质量发展为指导，以高品质消费品消费行为作为切入点，结合社会心理学理论，通过大量收集和分析不同居住地消费者的消费行为数据，详尽解析了高品质消费品消费行为的特征和相关影响因素。本书作者既有较系统的理论知识与专业训练，又有丰厚的实践经验、跨文化视野，本书所用大量材料来自于作者的田野调查，所运用的分析方法科学、新颖。本书着重论述在高质量发展引领下的高品质消费品消费行为特征，从市场需求端入手，摸清市场特性，为产业发展奠定坚实基础，对推动高品质消费品市场的健康持续发展，具有积极意义。

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